Brand Identity

logo-3.pnglogo-2.png

The logo of EST brand includes two parts :The core part is the initials of "Ever Sharp Tools", i.e. EST, which corresponds to its original Chinese meaningof “Forever Sharp”. These three letters form a unique and memorable identification symbol. The periphery is adiamond shaped frame from a diamond section. These two parts are combined to form a complete Hengfengtools brand logo.

The EST flag is used as an auxiliary graphic.

Standard Color

The logo of EST brand includes two parts

Color Use Standard

Secondary Color

Special Color PANTONE Blue 072 C

Printing Color: C:100 M:85 Y:0 K:0

RGB: R:31 G:49 B:127

Special Color PANTONE 2925 C

Special Color PANTONE Orange 021 C

Special Color PANTONE Cool Gray 2 EC

Printing Color: C:0 M:65 Y:100 K:0

Printing Color: C:5 M:3 Y:5 K:11

RGB: R:10 G:148 B:214

RGB: R:230 G:112  B:21

RGB: R207 G:208 B:206

Hengfeng Blue

Orange

Light Gray

Bright Blue

Print Color: C:84 M:21 Y:0 K:0

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